Aradhana Orthopaedic Centre Hospital Case Study

By HealthIn Pocket

Recognized as one of the most prominent healthcare institutions in Shivamogga, Aradhana Orthopaedic Centre Hospital embarked on a comprehensive social media campaign in partnership with HealthIn Pocket starting in 2022 to bolster its online presence, build trust, and expand its reach across Facebook, Instagram, and YouTube.

Campaign Objectives

Brand Awareness: Establish as leading orthopaedic center in Karnataka
Service Promotion: Highlight specialized orthopaedic treatments
Patient Engagement: Build trust through interactive content
Lead Generation: Convert social engagement to patient consultations

Year-Wise Campaign Progress

2021-2022 – Establishing Online Presence

Launched initial awareness campaigns highlighting state-of-the-art facilities and expert medical staff.

80K

Reach

Impressions

280

New Followers

2022-2023 – Sports Medicine Focus

Expanded reach with interactive content focused on sports medicine and injury prevention.

Reach

Impressions

500

Total Followers

2023-2024 – Knee Replacement Surgery

Specialized campaign promoting knee replacement services with educational content.

Reach

12M

Impressions

1,900

Profile Visits

2024 – Patient Success Stories

Highlighting patient recovery journeys and treatment outcomes to build trust.

11M

Reach

17M

Impressions

1,400

Profile Visits

Platform Performance

Facebook: 17M Total Reach, 36M Total Impressions
Instagram: 1K+ New Followers, 1,900 Profile Visits
YouTube: High Engagement Rate, Growing Subscriber Base

Content Strategy Highlights

Patient Success Stories – Recovery journeys and testimonials
Educational Content – Orthopaedic health conditions and treatments
Promotional Offers – Special discounts on consultations
Event Coverage – Health camps and community programs

Campaign Achievements

17M

Total Reach

36M

Total Impressions

1K+

New Followers

100%

Organic Growth

Transforming Orthopaedic Care Awareness

The ongoing digital campaign has successfully positioned Aradhana Orthopaedic Centre Hospital as a trusted provider through:

Strategic year-over-year content progression
Specialized treatment-focused campaigns
Authentic patient success stories
Consistent community engagement