MaAx Super Speciality Hospital Case Study

Since 2018, HealthIn Pocket has transformed MaAx Super Speciality Hospital's digital presence through strategic multi-platform campaigns. Our holistic approach has elevated brand visibility, driven patient engagement, and established MaAx as a trusted healthcare provider in the Malnad region through specialized content and awareness initiatives.

Platform Performance

98.2K+

Reach

24.7K page visits • 522 followers

84.8K+

Reach

19.2K interactions • 883 followers

718.4K+

YouTube Views

7.4K watch hours • 1.8K subscribers

86.6K+

Impressions

Integrated with Facebook campaigns

Key Campaign Highlights

Milestone – First Kidney Transplant in Malnad

Showcased regional medical breakthrough with patient success stories and doctor interviews.

222.5K+

Total Reach

86.6K+

Total Impressions

Viral – Squint Eye Surgery Success

Transformation story generated exceptional engagement and trust in surgical capabilities.

Seasonal – Monsoon & Dengue Awareness

Preventive health content positioned the hospital as a community health authority.

Specialty Department Promotions

Cardiology: Heart health education and preventive care campaigns
Pediatrics: Children's Day specials and parenting health guides
Orthopedics: Free BMD test drives and bone health awareness
Urology: Kidney health initiatives and transplant milestones

Content Strategy

Health awareness campaigns (Diabetes, Sickle Cell, COVID-19)
Free BMD test promotions and bone health education
Pediatric care content for Children's Day
24/7 emergency service promotions

Campaign Results

718.4K

YouTube Views

9.2M

Impressions

19.2K

Instagram Interactions

1.8K

YouTube Subscribers

Conclusion

HealthIn Pocket's comprehensive strategy for MaAx Super Speciality Hospital has delivered transformative results:

Established MaAx as the leading multi-specialty hospital in the Malnad region
Generated over 718K YouTube views through compelling patient stories
Successfully promoted 12+ specialty departments and health initiatives
Increased emergency service awareness and patient trust
Created sustainable framework for ongoing digital growth

Future Plans

We will continue to enhance MaAx's digital leadership through advanced treatment promotions, interactive patient education, and innovative content strategies across all social platforms.