Logo

Truscan Diagnostics Case Study

By HealthIn Pocket

Truscan Diagnostics is a premier diagnostic center located in Bengaluru, offering a wide range of healthcare services with a focus on accurate and timely diagnostics. Using cutting-edge technology, Truscan provides comprehensive health checkups and diagnostic tests, catering to patients with diverse needs. In May 2022, Truscan partnered with HealthIn Pocket to strengthen its online presence, increase brand awareness, and drive patient engagement through a strategic digital marketing campaign.

Campaign Overview

The digital campaign commenced in May 2022 and is ongoing, with the goal of expanding Truscan Diagnostics' presence across multiple platforms, generating leads, and promoting engagement through consistent, well-targeted content.

Platforms Managed:

Truscan Social Media Statistics

177.4K+

Facebook Reach

128.8K+

Instagram Reach

7.6K+

Profile Visits

1,027+

New Followers

43.7M+

Total Impressions

18.3M+

Total Reach

Google My Business Dominance

The GMB profile generated over 50,000 calls, highlighting the high intent of users interacting with the profile. Truscan Diagnostics also benefited from strong customer reviews, solidifying its reputation as a reliable diagnostic center.

YouTube Engagement

49.2K+

Total Views

368.6+

Watch Hours

642.8K+

Impressions

253.97+

Engaged Watch Time

Campaign Strategies & Highlights

1. Health Awareness Campaigns

2. Seasonal Promotions

Campaign Visuals

Campaign Image 1 Campaign Image 2 Campaign Image 3 Campaign Image 4

Campaign Impact

Conclusion

The partnership between Truscan Diagnostics and HealthIn Pocket has transformed the diagnostic center's digital presence, establishing it as a healthcare leader in Bengaluru. The multi-channel strategy delivered:

This ongoing campaign continues to set benchmarks in healthcare digital marketing, with HealthIn Pocket's expertise driving continuous growth and innovation for Truscan Diagnostics.